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KASA Formula

Using the KASA Formula to Increase
Sales & Profits


Two young business partners at meeting

Research highlights the fact that four basic components work together to move employees and managers within the business toward reaching company goals. Known as the KASA Formula, ask yourself if these elements are present in each staff member.



Do they have the proper amount of knowledge to complete the job tasks?


Based on length of time with the company and past work experience, are they capable of accomplishing the job description in an acceptable manner?


Has the employee or manager acquired the proper skill level to perform job responsibilities, either through past work experience or within the current environment?


Does the person possess the proper attitude to accomplish the assigned duties? Do they believe in your product or service? Are they a super achiever, working towards setting an example for fellow staff members?