The organizational framework and current effectiveness of the company.
What systems are needed to provide smooth day-to-day operations of the company.
Are business strategies in place which prepare for consumer or market demand internally and externally.
Are staff members suited for the responsibilities assigned.
What staff development is needed to provide optimum effectiveness among company employees.
Defining the “personality” of the company to determine how leadership can more effectively motivate by example.
These are guiding concepts, the “purpose” of the organization, a set of values or the fundamental ideas around which the business is built. This theme is the “driving force” of how people feel about performing.