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Marketing goodwill is crucial

Marketing goodwill is crucial

Posted on July 18, 2017 by in Business & Strategic Planning, Marketing Opportunities, Sales and Marketing with no comments

Effective marketing of your company’s products or services is an unquestionable must. Whether you are a major corporation or a very small business, you need to market.

What exactly is marketing? It is more than just a way to better sell your products or services. It is a complete method of maximizing your company’s exposure and increasing good will to … Continue reading

Interpreting body talk

Posted on July 11, 2017 by in General Interest with no comments

Interacting with people is more than just throwing words at each other across three feet of air space. You not only have to listen, you have to see what the other person is saying. Yes, see. Did you know that man is capable of 36 walking gaits, according to Desmond Morris in “Bodywatching?” The significance of walking patterns, ranging from … Continue reading

Practicing the art of hiring

Posted on July 4, 2017 by in Business Management, Human Resources with no comments

It’s time again. Time to hire another employee. This time you are bound and determined to hire the “right” person.

Just about every manager can think of one employee (usually more) that they never should have hired. Many managers just don’t know how to hire, simply because they have never been trained to.

There are many mistakes that can be … Continue reading

Follow steps to become a better boss

Posted on June 27, 2017 by in Business Management, Human Resources, Management & Leadership Skills with no comments

In the world of bad management, styles differ: from the loud and radical CEO, who can never yell too loudly, to the timid middle manager, afraid of uttering a word of constructive criticism. Countless employees experience such leadership horrors in the biggest national corporations and in the smallest enterprises. No matter where the disgruntled employee works, the message remains the … Continue reading

Planting the seeds of trust

Posted on June 20, 2017 by in Business Management, General Interest, Human Resources with no comments

The trust of your employees is a major concern to the manager who wants to accomplish great things. Trust makes every person’s work easier, as it forms the basis for openness between management and employees. And open communication is an essential ingredient in any successful workplace.

The foundation of a trusting relationship between a manager and employees is that manager’s … Continue reading