Essential Tools of the Successful Sales Professional
The essential tools that every sales professional needs are both tangible items and intangible skills. When a sales professional wants to go out into the field fully-equipped, there is a list of things he or she needs to help get the job done. Any sales professional that does not have the essential tools will find it extremely difficult to sell products to any prospect or customer at any time.
* Laptop / Tablet
In the days before laptop computers, carrying around product presentation materials used to mean carrying a briefcase full of pamphlets. Nowadays, sales professionals can carry a laptop computer that has the presentation materials loaded on it for quick and impressive display to a prospect. Once you are done presenting material to a customer, you can email it to the customer so that they have a copy of their own. It makes the process so much easier than it used to be.
A laptop also makes it easier to get answers to difficult questions and take orders. Now sales representatives can check inventory and place orders in real time. A sales professional can also take his entire customer database with him on a laptop so that he has all of the information he needs on the road to make customer calls.
A sales professional never knows what kind of situation he will run up against on the road. It could be a situation where some quick thinking could result in a sizeable order. One of the most important skills a sales professional could ever develop is the ability to adapt to the situations he will be handed when on the road. A sales professional needs to be ready for anything in order to keep the sale alive.
* Cellular Phone
A cellular phone is essential for a couple of reasons. One of the big reasons is that you can store the contact information for all of your customers on your phone and always be ready to make a phone call on a moment’s notice. Cellular phones are also great for keeping a schedule and setting alarms. The reason you want to keep your schedule on your cellular phone and not your laptop is because you always have your cellular phone turned on and your laptop is not always accessible. You can use scheduling alarms to make sure you never miss an appointment on the road.
* Always Be Selling
When you are on the road selling for your company, you should always be selling. If your appointment has ended and you head out to a local club to have a drink and unwind, you should still maintain your professional image. You never know who you will wind up talking to when you are visiting local businesses and you never know what another chance to sell will come up. It could be a big mistake to make a spectacle of yourself at a local club when you are on the road, and it could be an even bigger mistake to miss out on a chance to grab another high-volume client in that particular part of your territory.