Marketing is a science that requires focus and research. One of the things that inexperienced companies do is throw money into different marketing mediums without understanding how, or if, those mediums are going to help get the message out. The important question to ask when it comes to choosing a marketing medium is whether that medium will reach the target … Continue reading
A business plan is something that every business needs but not every business owner takes the time to create. When you create a business plan, you are giving your company a road map to follow that is designed to get you the results that you want to achieve. Each business idea requires its own business plan, and each business plan … Continue reading
The essential tools that every sales professional needs are both tangible items and intangible skills. When a sales professional wants to go out into the field fully-equipped, there is a list of things he or she needs to help get the job done. Any sales professional that does not have the essential tools will find it extremely difficult to sell … Continue reading
Good advertising is critical to the success of any organization. Your marketing department needs to have a comprehensive grasp on your marketplace and everything that affects your company’s ability to be competitive. When you are putting together a good marketing campaign, there are four components that you must include:
- Market Analysis
- Competitive Analysis
- Media Analysis
- Timeline
When these four components … Continue reading
An advertising campaign is enhanced or stalled by the choice for the campaign spokesperson. One of the biggest mistakes that marketing departments make is thinking that the spokesperson for smaller advertising campaigns is not necessarily important. Every person that represents your company to the public, regardless of the capacity, is important. That goes for the actor you choose to be … Continue reading
