An advertising campaign is enhanced or stalled by the choice for the campaign spokesperson. One of the biggest mistakes that marketing departments make is thinking that the spokesperson for smaller advertising campaigns is not necessarily important. Every person that represents your company to the public, regardless of the capacity, is important. That goes for the actor you choose to be … Continue reading
Experienced sales people know that managing existing clients is an extremely important part of their job. The majority of a sales professional’s income comes from his existing clients. That is why it is so important that sales professionals develop effective customer management skills that will help them to retain and grow their customer base.
There is much more to customer … Continue reading
Most sales professionals are familiar with old “80/20 rule” which states that 80 percent of your business comes from 20 percent of your clients. While this is usually true, sales rookies make the mistake of thinking that this rule means you should spend 80 percent of your time maintaining your existing clients. The truth is that you need to find … Continue reading
When it comes to communication, what you say and how you say it really matters. In the case of sales emails, this couldn’t be more accurate. With your customers, it’s all about making the right impression. A traditional salesman in a physical store has his non-verbal cues and other elements to help him succeed. When you are selling through email, … Continue reading
Networking is one of the best ways to promote yourself and company. For many, though, it can be a fear-provoking experience. Walking into a room full of strangers can give you a stomach full of butterflies. But perhaps you can take comfort in the knowledge that many other networkers share this fear.
Many times part of the problem is letting … Continue reading